The Work from Home “Raise”?

By Rob Stevenson

Work paradigms are shifting; it won’t be long before the days of time clocks and check-ins and butt-in-seats slowly fade-out, instead replaced by remote employees and a remote workforce.

There are many benefits to working remotely – productivity rises, morale is higher, and you open yourself up to a greater potential pool of employees, not restricted by geography. Companies can save money by reducing rent/office locations required for multiple employees, and it can serve as a great recruiting tool.

For some, there is something tangible about having an office to go to every day, not to mention the social aspect of face-to-face interactions, and the camaraderie that breeds. An in-the-office environment also allows for greater oversight, allowing bosses and managers to ensure employees are meeting a standard of productivity (although, if you need to look over your employee’s shoulder, perhaps you need better employees?).

But here’s a thought I had never considered, until an article by Quartz popped up on my feed – the cost of commuting on MY pocketbook.

According to the piece (and granted, it is very anecdotal), working at the office costs me in the neighborhood of $2,500 a year, when you include coffee, lunch and the price of a daily commute (not including vehicle depreciation, insurance, blah blah blah).

Time is Money

Not to mention, Quartz estimates that I spend almost 240 hours a year on my commute, time that theoretically I could spend working more, or working out, or even sleeping. Plus, that $2,500 is cash-in-hand, so it’s like a raise, or a bonus (and it’s after tax cash, too).

Here at WorkBook6, we have flexible work environs, with remote staff in each of Los Angeles, Denver and Boston, in addition to our world headquarters here in Tempe. And while the idea of working at the home office is enticing (and something I take advantage of occasionally), to me, there’s nothing like the buzz and noise and atmosphere and just general sense of team that comes with being in the office every day.

So what say you? Could you give up the office to work-at-home? Is that a deal-breaker when negotiating your next position? Does the savings actually equal free cash, or do you have to buy lunch no matter where you are?

Ultra Music Festival

Work Hard, Play Hard | WorkBook6 Ultra Music Festival

By THE Brett Kaufman

Quick note – total not-at-all-work-related post, but when work if your life, it’s important life becomes your life, too. At WorkBook6 we work very hard, but we also get to play hard – and have some fun, from time to time.

Any of my clients and partners know one thing to be true – I am a huge electronic dance music fan. I am traveling the world constantly using music as my battery recharging device. Most people know me as a very buttoned up, down to business guy but I’m always surprised at how many of my business associates want to hear all about my trips.

This weekend I was fortunate to attend Ultra Music Festival in Miami along with 60,000 of my closest friends (each and every day). My inbox has been flooded by clients asking for details, photos and videos; most of them are curious why I go, and what the experience at an EDM festival is like (and with EDM music becoming more and more mainstream now, everyone knows a little something, so I understand the curiosity).

That being said, I’m blessed to have some of the coolest clients who genuinely are interested in my life outside of work – it hasn’t always been that way, and it’s truly awesome.

There is a saying in the EDM and rave scene, Peace Love Unity Respect, also known as PLUR. While this motto can be heard non-stop at festivals it translates well to the business world too. Think about it – if we all showed each other a little more respect and love in the workplace, maybe we wouldn’t have some of the culture issues plaguing society? And who doesn’t want peace and unity more often too?

In the meantime, stay PLUR.
Brett aka Minty Fresh DJ

Follow up!

The Art of the Post-Event Follow-Up

By Rob Stevenson

So LeadsCon Las Vegas 2018 is done. Wrapped up. The business cards have been counted and the leads have been followed up with (for the record, Brett won, but Anna was a close second). Or have they?

WorkBook6 was fortunate to host the amazing Strategic Partnership Summit kicking off this year’s LeadsCon event, and when the team finally (vacations, concerts, skiing) reconvened, rested and ready to go, the subject of how to appropriately follow-up with those of you who joined us came up.

Blanket email from Constant Contact with next steps? Decks from all of the presentations? “Hey <name>, let’s together and chat about how WorkBook6 can accelerate your partnership strategy?” Ugh, no. That’s not our style, that’s not who we are, and please – it runs counter to the purpose of forging a closely-aligned strategic partnership built on both need and opportunity.

To wit, THE Brett Kaufman attended the Mobile World Congress in Barcelona last month, meeting and greeting and having an amazing time. Three days later, he returned to the office and received an email thanking him for attending an event that not only did he not attend, but that he never even signed up for.

Not really a #MarketingFail, probably just two lists getting crossed, but it does stick out as a negative in a world where first (and second) impressions really matter.

How do you follow-up with clients, friends and “others” after a show?


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