Technology Doesn’t Need To Be Your Enemy

By Savannah Day

There’s no doubt that technology is evolving at a rapid pace these days; if you don’t embrace this, you risk falling far behind. It’s inevitable that change is going to happen with or without us. My take when it comes to technology is that it’s better to engage selectively than to avoid it altogether. We should embrace the positive differences it can make, instead of fearing the possible pitfalls. 

Technophobia is defined as the fear of advanced technology, especially new computers or devices. New systems and programs are constantly being thrown at us that are meant to improve our lives or make our lives easier. Typically, a fear like this stems from not knowing how a system works therefore creating an uneasiness around that product. So here are a few tips to decrease that uneasiness: 

  1. Don’t be afraid to ask for help. Whether that means asking someone you know personally or using a product’s tech support. Chances are, there are other people out there with the same question.
  2. Teach yourself. The more time you spend with a product, the better you will become at using it. It takes time, but I guarantee you will get more comfortable.
  3. Be open and patient to learning something new. Last but not least, patience is key. It’s better to spend a little bit of time on something each day so you avoid frustration and throwing in the towel altogether. Down the road, you’ll gradually feel comfortable. 

In my personal experience, I did not get my degree in computer science or a related field. I found an interest in programming at the end of college. I won’t lie, I spent many days confused and frustrated, however, as time began to progress, I found the pieces slowly coming together. Now, three years later, I’m lucky enough to be a part of the tech team at Workbook6. I’m still constantly learning new things every day, but that’s the price you pay if you want to work in tech. My point is, a new technology can feel intimidating and confusing at first, but as I have learned, the more time you spend with it, the more confidence and capability you have. I now have a marketable, talent that people all over the world need. My commercial value went up. 

If you take the time to continue to learn about what you are using, you may be surprised of the amount of problems technology can solve. Rideshare is a great example of this as it aims to reduce the number of cars on roads. Online Banking is one of the most convenient technological advances. You no longer have to go into the bank for most of your basic transactions. This saves you time and means you get your money faster. These are some solutions to every day issues that make our lives easier. 

Technology can also have the power to bring communities together that may not otherwise have contact with each other. Facebook, Twitter, LinkedIn are some of the most powerful ones that we use every day. The Crisis Help Line provides text and anonymous, online chat support to those struggling with trauma, depression, or suicide. A program like this, thanks to technology, has the resources and abilities to be more accessible to those that need assistance.

I get it. Technology is all around us. It has the potential to take over. But if you think your life won’t involve adaptation and acceptance of emerging tech, you’re likely wrong. So, let’s get in front of it. Better to know and understand what you’re dealing with than to fear it from afar.

LeadsCon 2019 Wrap Up

Well, it’s over. Four days in Las Vegas finds me reflective and proud. And, at least for the first few days upon returning, tired. Like, the kind of tired where you fall asleep at dinner. Or while helping with homework. Super, super tired. Given this, I waited a few days to draft my wrap up post for this event.

I’ve been attending LeadsCon for 10 years, so the Las Vegas event is equal parts reunion, brand-building, and business development for our clients and ourselves. This year, we saw more of that trend, with some adjustments here and there. Read on for a quick recap.

Partnership Marketing Workshop
We were fortunate to be chosen by LeadsCon and AccessIntelligence to lead a Partnership Marketing Workshop on Monday (prior to LeadsCon’s official kickoff). This event, our third in a row, has become an important anchor for our business. We look forward to it every year and commit significant (to us, anyway) resources to making it happen. This year, I was very proud of the effort. Among the high points, I’d include the following:

  1. This was our largest audience, to date. In fact, we filled the room.
  2. In addition to the audience size, we attracted the most diverse group we’ve ever had, with a particularly strong showing from brands and channel sale organizations. (This is very important to me, as without these folks actively engaged, things can get salesy, fast.)
  3. Our speakers did an amazing job keeping the audience engaged, and also staying real. In fact, our first session, led by Damon DeCrescenzo and Jason Kaplan from the Credit Pros, was as contentious and frictional as any I’ve seen. That’s what we aimed for!

There’s plenty more I could say about this event, but the above struck me the most.

Balling on a Budget
As a bootstrapped startup in an industry full of well-funded and established firms, we’ve got to be thoughtful about how we make a splash in Las Vegas. This year, we held a series of cocktail parties at our suites in the hotel. These were super fun, and they didn’t break the bank. For three consecutive nights, we hosted our clients, friends and partners. The venue was perfect, and everyone seemed to really enjoy it. And, we got to throw a party….every night!

Meetings off the Floor
While we were each active at the show and in the sessions, we used these same spaces as private meeting rooms, which worked out really well. These folks are always going hard, but I saw sixth gear from the team in Vegas. I think we took Anna to the point of critical illness, but at last check, she’s still among us and returning to normal. As is often the case, I’m blown away by the team’s effort in Vegas.

Innovation Seems to be Slowing
This is the only critical comment I’ll make, and I promise it’s constructive. When I walked the floor of the exhibition hall, it felt as if there are a large contingent of companies fitting into three buckets: networks, call centers, and software. The networks are buying and selling media, typically in a very transactional way. The call centers seemed hard pressed to differentiate. And the software companies appear to be locked in competition with one another on a product level.

None of the above is surprising, but it’s also a little disconcerting. I think there’s a lot of innovation left in this space, but sometimes, you couldn’t get a sense for that. I hope that next year, we see more innovation and disruption. It will keep the space vibrant, ya know?

That’s it from me. What an awesome week in Vegas!

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