WorkBook6 Acquires MAszi

WorkBook6 completes acquisition of Maszi Virtual Solutions, Ltd.

Phoenix-based strategic partnership marketing hub folds Colorado-based, military spouse-owned virtual assistant into client-facing services

Phoenix, AZ – February 1, 2018 – Leading strategic partnership marketing firm WorkBook6 today announced the company’s acquisition of Colorado-based and military-spouse owned virtual assistant firm Maszi Virtual Solutions, Ltd.

Founded in 2015 by Kara Hutcheson, Maszi was created to offer consistent, meaningful and dynamic employment to military spouses whose often unpredictable posting schedule can wreak havoc on employment histories and opportunities for spouses. A military spouse herself, Hutcheson built the virtual assistant model to allow the Maszi team to serve clients across multiple time zones and geographies, regardless of physical locations.

“WorkBook6’s first introduction to Maszi was through a client engagement, and it became apparent very quickly the opportunity that existed for greater integration between the two companies,” said JT Benton, founder and CEO of WorkBook6. “After our due diligence and many, many conversations with Kara, we made the move to integrate the Maszi team in order to bring an additional service opportunity to our clientele.”

As part of the acquisition, Hutcheson will remain in Maszi’s former Colorado offices, transitioning to manage all inbound and outbound virtual assistant requirements on behalf of WorkBook6 and their clients. Once that integration is complete, Maszi will wind up all previous external virtual assistant engagements.

Maszi, and the company’s service offering, join, the customer acquisition marketplace’s first many-to-many CRM, as additional services WorkBook6 brings to market, in addition to being a leading strategic partnership marketing hub.

“Serving the military community – both their families and their spouses – is at the heart of why Maszi was created, and adds an additional layer to why this acquisition was important for us,” said Benton. “Beyond just the technology and expertise Kara and the Maszi team bring to WorkBook6, this is an opportunity for our team to recognize our military families, and their commitment to our country.”

About WorkBook6

We Power Partnerships. Uniquely positioned across four primary service areas, WorkBook6 combines strategic leadership with unparalleled experience across all facets of Strategic Partnership Development, Marketing Program Management, Media Monetization and Affinity Organization & Membership Group engagement. WorkBook6’s technology leverages the efforts of a diverse team to power dozens of partnerships throughout a wide range of industry categories, building sustainable revenue for our partners across the customer acquisition and customer retention ecosystems.

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